At Advertising Week, Everson said ads' memorability, brand linkage and likability linkage are higher when marketers run campaigns on both Facebook and television, as opposed to on one or the other. The man who has worked his way up through the state’s political ranks as a councilman, member of the House of Representatives, Director of the Governor’s Office of Workforce Development, then Executive Director and Administrator of the Georgia Office of Equal Opportunity, has come back home to Gwinnett County. Of course Byerly was quick to add that we are very fortunate in Gwinnett to have outstanding access to affordable high quality education which leads to high demand careers and is excited about the options that Georgia students have, even as 9th-graders, to take college classes geared toward a specific career. Jakubowski said marketers are starting to think about Facebook and television side-by-side, noting that mobile devices have led consumers to create additional pockets of time in which to consume more media. Hot New Tech Trends and Business Accessories. Something else that’s exciting, according to Everson, is a phenomenon he’s seeing out in the workplace. Through the HOPE CAREER Grant, tuition is free to qualified welding students. All Rights Reserved, Gwinnett Tech Foundation Awards First Nana Grant to Amber Aur, a Health Sciences Student at Gwinnett Technical College, Gwinnett Tech Engineering Technology Student Wins Prestigious Cooke Foundation Transfer Scholarship, Gwinnett Technical College Hosts Inspiring Graduation Ceremony for GED® Recipients, Gwinnett Technical College and Georgia State University Sign Nursing Transfer Agreement, Gwinnett Tech Students Earn Six Medals at National SkillsUSA Competition. Not only can advertisers reach more unique consumers by running ads on both platforms, ads are typically more effective when viewed on both Facebook and television, Everson said. increasingly competes with TV networks for advertising dollars. Read full article: RELAX: Trainer looks for calmer approach...→ #Everson; 2020-09-29. "The world has known that for a long time. Facebook's VP of Global Marketing, Carolyn Everson, speaks at Advertising Week 2015 in New York City. Facebook's VP of Global Marketing, Carolyn Everson, speaks at Advertising Week 2015 in New York... [+] City. And the social network is making it possible to include videos in its carousel format, a series of ads users can swipe through. Curta a página para não perder! For more information about Business and Industry Training, contact Melvin Everson’s office at 678-226-6930. The two "inflection points" that led to the explosion in video views on the platform were the introduction of autoplay earlier this year and the ALS ice bucket challenge last year. Jakubowski attributed the influx of advertisers to Facebook to the personalization and precise measurement that mobile advertising makes possible. Despite the rise of digital video advertising, which is growing by double-digit percentages year over year, television ad spending is still expected to increase and isn't falling at the expense of video, Debra Williamson, an analyst at eMarketer, said in an email.