All rights reserved. Let us know in the comments, or hit me up directly on Twitter at @rollinbishop to talk all things animation! The world’s most recognizable companies use brandmarks because they’re so well-known that a symbol is sufficient. Thanks for sharing keep share more! What do you think of the show's new name, logo, and cast? Nice post about the logo design. Thanks a bunch! Sports teams often use lettermarks as part of their greater branding systems. Branding is a major factor for the growth of any business in the world today. They can be a helpful additional format, perhaps for internal use where the audience is entirely aware of who is being represented. Gil, That’s a good point. Try it free! Starting a viral marketing campaign? Leave a comment and we’ll help bring some clarity. I have learnt some new thing about the logo design. We also agree that brand standards/a brand book should include a clear system of when and where each logo format should be used. Do you need to communicate more with external customers or internal employees and volunteers? Think of the Yankees and the classic NY on their hats. The series was created by Bill Motz and Bob Roth, who also serve as executive producers. Businesses often use a lockup, sometimes called a combination logo, as their primary identifying mark. Great Work…!! Disney has not yet revealed why the name was changed, but given that it was only a slight tweak, it seems like the word "curse" might have caused some problems. wow, your article really motivate me working very hard to write a good article like this one yours is full of great ideas.i feel relax every time I read them,thanks for working so hard to share this with me. It’s the design of a brand’s initials only. Make a Handwritten logo online. BrandCrowd logo maker is easy to use and allows you full customization to get the handwritten logo you want! Save my name, email, and website in this browser for the next time I comment. Change colours, fonts, add a tagline… Our handwritten logo maker is 100% customizable and easy to use. You may need a collection of wordmark, brandmark, lettermark, and various lockups to meet your needs. 0 Followers • 29 Following. I have been working with multiple artists, and none of them mentioned these terms. A lettermark can be useful if you have a long name or are more commonly known as an acronym. Universities are referred to by their initials more often than their full names, so these institutions also need a recognizable lettermark. Wordmarks can also be called logotypes, emphasis on type. This is the exact arrangement of the individual pieces to create a new whole. A wordmark is the custom design of a brand name. Vilma, Thank you for your thoughtful comment. The upcoming Disney Television Animation series The Curse of Molly McGee officially has a new title and logo. You explain the terminologies very well. Logos may show an entity’s name spelled out with letters, or they may be … Trisha harshini. While a wordmarks, brandmarks, and lettermarks can operate separately, they can also appear “locked together” as a lockup. Quiz: how well do you know car logos?