But on occasion, I like to take part in one of life’s guilty pleasures known as the sweet, mouthwatering, Krispy Kreme donut. She loves it very much and she said its even better than krispy kreme. Best served warm. It took several attempts to get a homemade version that is like a Krispy Kreme. If only I had one of those conveyer belts like they have at Krispy Kreme. You consent to our cookies if you continue to use our website. My daughter loves your doughnut. We baked it brushed it with butter n roll it with cinamon n sugar. And it doesn’t stop with the marketing department. Yes just mix everything together in step 1. I remember the smiles on the customers’ faces (young and old). Krispy Kreme’s upper management ensures their marketing efforts are connecting with their customers but not in a traditional or boring way. Learn how your comment data is processed. If only I had one of those conveyer belts like they have at Krispy Kreme. Transfer to a wire rack and allow to cool 1 - 2 minutes then dip top half in glaze while still warm and return to wire rack and allow glaze to set at room temperature. Baked Cookies and Cream Doughnuts {Krispy Kreme Copycat}, , then more as needed (scooped and leveled). Will these turn out just fine if I use an all purpose or 1 to 1 gluten free baking flour? Being the overachievers we are, we couldn’t settle for just one donut. They took a bowl of creativity, added in some PR, a cup of social media, sprinkled with some fun content marketing, mixed it all together, and made it their secret recipe for success. Punch dough down and roll into an even layer onto a floured surface to slightly less than 1/2-inch thickness. Well, that’s not entirely true – I try pretend to watch what I eat and exercise regularly. She says I don’t even really like donuts. They spend next to nothing on traditional media like TV and billboards and in an age where we’re barraged with health fads and diet products, the 78 year old company is still growing and on pace to generate a half a billion dollars in annual sales. Next time I’d try reducing the rise time a little. The purchase included the shop's secret doughnut recipe, which Armstrong -- and later his nephew, Vernon Rudolph, who grew the business into the one we know today -- kept to themselves. turn out. Thanks for the recipe, The doughnut taste fine but i think the ueast is too much because my doughnut became too airy. It could be that the doughnuts had risen a bit too long if you find them to be too airy. Aren’t they everyones weakness? I recalled the guys behind the counter were happy to assist with the never-ending orders while keeping a positive attitude the whole time which I found a bit surprising knowing it was probably the busiest day they’ve had all year. If you like a thick coating of glaze, you can make more glaze and double dip them. If so, how? Carefully transfer doughnuts to oil (I could fry 3 at a time) and fry until golden on bottom, then using a wooden chopstick, flip to opposite side and fry opposite side until golden brown. Read our disclosure policy. Dwayne Chambers, Krispy Kreme’s Chief Marketing & Innovation Officer says, “We’re centered not in our purpose to sell donuts, we’re centered in touching and enhancing lives through the joy of Krispy Kreme because it’s all about [creating] an emotional experience.”. Donut empire continues to innovate despite their age . … or am I really a pirate with a knack for awesome marketing campaigns? My family and I did a side by side comparison with my version and theirs and both flavor and texture were so close. The atmosphere was both playful and fun where I felt like a kid-in-the-candy donut store. I need gluten free donuts that are like these! Enjoy our favorite doughnut-inspired holiday how-to videos and Fun to make and everyone will love them! Cut into doughnut shapes using a doughnut cutter or two round circle cutters (on large and one small for holes). Chambers talked about was no accident. It is naturally occurring in wheat based flours as well as several other grains. Information about the device's operating system, Information about other identifiers assigned to the device, The IP address from which the device accesses a client's website or mobile application, Information about the user's activity on that device, including web pages and mobile apps visited or used, Information about the geographic location of the device when it accesses a website or mobile application. as they took full advantage of Krispy Kreme’s promotional offer. Krispy Kreme has found a fun and enjoyable way to connect with generations both young and old, and because of their ingenuity, playful nature, and friendly service, they have made me (and my kids and colleagues) fans for life.