The team, which lives inside the Journal’s memberships group, works on 12 different products across the Journal and Barron’s, up from six at the end of 2017. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Get Digiday's top stories every morning in your email inbox. That strategy is girded by simple math: A product change that’s seen by 5 percent of a publication’s audience needs to improve outcomes by 200 percent to get the same results as a change seen by 100 percent of an audience that improves outcomes by 10 percent. To get there — The publisher of the Wall Street Journal and Barron’s hit the mark in April — it ramped up product testing, partly through a six-person optimization team. Correction: An earlier version of this article incorrectly reported the period during which the Wall Street Journal added 305,000 subscribers.
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After the team scored several subscription wins, it started working this year on improving time spent on site, subscriber retention and event attendance. Enjoy a Wall Street Journal subscription and get global and local news coverage anytime, anywhere, from the source you trust. “Suddenly, all these people who had to rely exclusively on their gut, they’re worried that [their creative] agency will go away when in fact there’s more creativity required,” Gray said. The Company reported fiscal 2020 third quarter total revenues of $2.27 billion, 8% lower compared to $2.46 billion in the prior year period. The decline reflects a $78 million, or 3%, negative impact from foreign currency fluctuations.
Among the stories she was closely involved in were […], AT&T has completed its $85 billion acquisition of Time Warner Inc., just two days after a federal judge ruled against objections to the deal by the Department of Justice. Net loss for the quarter was ($1) billion compared to net income of $23 million in the prior year, reflecting $1.1 billion of non-cash impairment charges, primarily related to a write-down of goodwill and indefinite-lived intangible assets at Foxtel and the reclassification of News America Marketing to assets held for sale.
At WSJ, Das helped supervise a wide swath of business and technology coverage, shaping daily news and enterprise. 12 full months of WSJ print delivery. NEW YORK — The Wall Street Journal, a division of News Corp., said it has surpassed over 2.2 million digital subscribers in May and has a total of nearly 3 million paid subscribers including the print newspaper. The total number of digital subscriptions at Dow Jones grew by 17% in the most recent quarter, with digital subscribers to The Wall Street Journal rising 13%. “The relative success of The Wall Street Journal shows the value to readers of trusted news analysis, of pithy, pertinent opinion writers, and of reporters who have the objective of being objective,” said Robert Thomson, Chief Executive of News Corp. “The WSJ subscriber base and the MarketWatch audience are patently a platform for further growth, as the team has been able to upsell readers to Barron’s and to professional information products that are essential for business and higher yielding.”. The Wall Street Journal reported an average daily paid circulation of 2.8 million in 2019. The paper added 305,000 daily digital subscribers in the year between March 31, 2016 and March 31, 2017, according to an SEC filing from its parent company News Corp.