You can make as many posts as you feel appropriate for your audience. You can't make more than 1000 likes per day (although it sometimes warns you for less than this). Compelling content can perform superbly and generate exceptional engagement rates. Although you will presumably post more than once per week. It all comes back to your specific audience and when they are online.

But if your audience is different from a typical audience, then these posting times are irrelevant for your account. There have been quite a few studies on what is the best time to post on Instagram.

Weekends also see higher engagement during the day until they begin to taper off around 1:00 or 2:00 p.m. Sunday receives the lowest amount of engagement of all weekdays. Again, it all depends on your target audience and how you're using Instagram to connect with your followers. You might create compelling content. Don't know why you would waste your time with this app. Instagram and Snapchat are the worst social media networks for mental health, according to a new survey of teenagers and young adults. Although each firm is different, most businesses aim to build as much engagement as possible on their Instagram account. In comparison, time spent on Facebook is slightly decreasing. Please note, though, these do depend on time zone. The good news, though, is that there’s plenty of data you can use as a launchpad to get started! These times fall close to the best times to post (the 8:00 a.m.to 9:00 a.m. morning commute hour and 5:00 p.m.), meaning you need to be uber-specific with your Instagram posting schedule to hit those sweet spots – while keeping time zones in mind.

Source: https://sproutsocial.com/insights/best-times-to-post-on-social-media/#times-ig.

The wider the geographical spread of your audience, the less critical set posting times become. Remember back when Instagram posts were shown in chronological order?

You are here: Influencer Marketing Hub » Influencer Marketing » When is the Best Time to Post on Instagram in 2020 – [Cheat Sheet]. This is even more relevant now with the current Instagram algorithm.

If you’re posting videos, though, you’ll want to schedule those posts between the hours of 9:00 p.m. and 8:00 a.m., any day of the week. You need to open the photo on Instagram web app, click on the picture for which you want to know the date and time, click on the 3-dotted menu button on the right bottom corner, click Embed and then copy embed code.
This site promotes a "compare and despair" attitude, experts say. Do you want to make your post available at the time when most people are checking their Instagram accounts, even though all your competitors will be trying to do the same?

Your target follower demographics: Adults who work the typical 9-to-5 job might be more likely to look at Instagram in the morning whereas college kids who stay out late and pull all-nighters might be slightly more active on Instagram during those off-hours. HubSpot found that the median number of likes received on an Instagram post is much nearer 100; meaning that half of all Instagram posts receive fewer than 100 likes. Is there really a best time of the day to post on Instagram so your photos and videos get more views, likes, and comments? You can use these times as your starting point,  but measure the results and adjust your strategy accordingly as you discover the time when your followers are most engaged with your posts. Instagram Square Photos. Similarly, people’s interest in their work flags in the late afternoon and quite a few turn their attention to Instagram instead. 2:00 a.m. and 5:00 p.m. Eastern time.

A good Instagram scheduling tool: Instead of trying to remember to post at manually specific times, consider using a social media management tool like Buffer to schedule your posts all at once.

A lot of people think that simply posting to Instagram in the evenings and over the weekend is the best strategy for getting the most engagement, but that’s not actually true. Picking the best time to post on Instagram is a great first step in getting more engagement. Here's what Instagram said in a tweet on the subject: Instagram also pointed out that posts are never hidden from users. One of the most important facts to come from the above figures is that there is little point in creating content for the sake of it.